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Thursday, September 6, 2007

Website Optimization through Good Code

To understand why good code is important, you need to understand how it gets used. The easiest way to check the code on a site is to fire up your browser and enter the URL. If it looks good in the browser you are all set, right? Wrong. Chances are that you use one browser to verify that the site works, but what about a different browser? Does it look equally good in IE and Firefox? And here is where many fall out... Turn off images and javascript in your browser... this is what the search engines see when they visit your site.

If you are ready to drop money into SEO or spend hours and days, weeks, months reading up on SEO to be competitive enough on your own... take the time to adjust your browser settings and actually see what they see. Can you follow links from page to page, does your site make sense? Even this is not the full extent of what can be done to test code, but if you make it this far and still have a usable, informative, entertaining website, then the search engines at least have a chance to see your site as you intended.

If your site fails these tests, then before you pursue the search engines as a means of promotion, you will need to fix your code. If you fail this set of tests, then your keywords, your links, and whatever else you do to 'optimize' your site is flawed.

At the very least, good code is the kind of code that allows simple navigation on your site regardless of images and javascript (flash is a graphical language and counts as an image/multimedia). At best, good code is efficient and follows the "less is more" principle.

Less is More

The robots exclusion standard is exactly that... an exclusion. Many webmasters use the meta robots tag to tell spiders to go ahead and index their page and to follow the links that are on it. This is what spiders do naturally anyway. Eliminating this tag when using it to allow spiders will save you some code that does not really need to be loading in browsers at all and spiders assume to be the case anyway.

Another sign of unoptimized code is the use of the font tag in HTML. This and many other tags can be replaced by a single external CSS stylesheet that applies to your entire website. This external sheet gets stored in the browsers cache which means that it only needs to load once for your entire website. How much smaller would your files be if you removed all of your font tags?

Optimizing your code may mean more than just HTML factors. If you use server side code such as ASP or PHP and especially if you are using a database driven website, long lists may bog down your pages and push otherwise quick pages to a 60 second load time or more. This is a sure sign that your quick and peppy (empty) website has some underlying issues now that your internet empire is growing.

Your Empire Grows

By being online and interested in marketing your site, you will come to learn that "content is king". Naturally your website will grow as you seek to promote it and keep it as a useful resource on the web. Good code for growth would need to be highly configurable and uniform throughout your pages.

Good code will allow you to remove sections of your site to place them into external files. As your site grows and new sections are added or removed, your navigation will change. The easiest way to manage this over several hundred pages is to be able to use a single file and include it into your pages using a server side language like PHP or ASP. This way, you can change the links in one file, upload it, and all of your pages will show the new navigation menu. The same may hold true for the footer and header sections of your pages which can change often.

With good coding, possibilities open up that are not available to poorly coded sites that work good on one browser, or several. Updates become easier, search spiders have an easier time of getting through your site, your pages load faster which keeps your visitors happier which keeps them at your site longer...

Shawn Snarski is the owner of Comptrio.com which specializes in the optimization of code and AutoMapIt Sitemaps which uses spider technology. Being on both sides of this issue has led to a better understanding of how spiders and websites interact and how to optimize websites for visitors, servers, and spiders.

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Practicing in the Heat in Youth Football

Some youth football teams have already started practicing; others will start next week like us. The common denominator is that for most of us is, we will be practicing in the heat.

There are three major problems youth football players have in hot weather, heat cramps, heat exhaustion and heat stroke. These problems are caused by heat and dehydration, but by taking a few simple steps, it is possible to prevent them.

Heat cramps are muscle contractions, usually in the calf or hamstring muscles. These contractions are spasm like and quite painful. The cause is heat and dehydration. Rest, massaging or stretching the muscle and water are all that can be done for this, they eventually pass.

Heat exhaustion is also a result of excessive heat and dehydration. The signs of heat exhaustion include paleness, dizziness, nausea, vomiting, fainting, and a moderately increased temperature (101-102 degrees F). Rest and water may help in mild heat exhaustion, and ice packs and a cool environment (with a fan blowing on the player) may also help. More severely exhausted players may need IV fluids and medical attention.

Heat stroke is the most severe form of heat illness. The player would have warm, flushed skin, and they often do not sweat. Players who have heat stroke after exercise in hot weather, though, may still be sweating considerably. A person with heat stroke usually has a very high temeperature (106 degrees F or higher), and may be delirious, unconscious, or having seizures. These players need to have their temperature reduced quickly, often with ice packs, they must be taken to the hospital as quickly as possible (EMS is appropriate here), and may have to stay in the hospital for observation since many different body organs can fail in heat stroke. If you see your player has these warning signs, get him in the shade immediately, poor cool water over him, get him hydrated and call EMS immediately as this is a life threatening situation.

You can prevent heat-related illnesses. The important thing is to stay well-hydrated, to make sure that your players can get rid of extra heat, and to be sensible about practicing in hot, humid weather.

Your sweat is your body's main system for getting rid of extra heat. When you sweat, and the water evaporates from your skin, the heat that evaporates the sweat comes mainly from your skin. If you do not sweat enough, you cannot get rid of extra heat well, and you also can't get rid of heat. Dehydration will make it harder for you to cool off in two ways: if you are dehydrated you won't sweat as much. But, since you lose water when you sweat, you must make up that water to keep from becoming dehydrated.

If the air is humid, it's harder for your sweat to evaporate, this means that your body cannot get rid of extra heat as well when it's muggy as it can when it's dry. If it is humid your youth football players are going to suffer.

The clothing your youth football players wear also makes a difference, too: the less clothing you have on, and the lighter that clothing is, the easier you can cool off.

Football players are prone to heat illness, since football uniforms cover nearly the whole body and the helmet traps in heat. Since high humidity reduces your body's ability to get rid of excess heat by sweating, for a given air temperature, the higher the humidity, the higher the apparent temperature, or heat index. For example, if the air temperature is 86 degrees Fahrenheit (or 30 degrees Celsius), but the relative humidity is 50 percent, the apparent temperature will be about 88 degrees Fahrenheit. That may not sound like a huge difference, but if the humidity is 90 percent, the heat index will be 105 degrees Fahrenheit. Your body will have to sweat as much to get rid of extra heat at 86 degrees Fahrenheit in 90 percent humidity as it would in a dry desert at 105 degrees Fahrenheit.

The best way to lessen the effects of excessive heat and humidity is to practice as much as you can in the shade. Even if the shaded area is quite small, do as much as you can in that space and even consider altering some of your drills to accommodate for a smaller space. We specifically look for shade when choosing a practice field. If it is very hot, consider practicing temporarily at another location that has shade. I wont practice on a field that doesnt have shade.

The second best way to lessen these effects is to practice without helmets on. I used to be one of those guys that felt that youth football players needed to have their helmets on all the time to get used to them. Well after 4 weeks of practice, even if the helmet is worn intermittently, the players are used to them. Since 2002, we have not worn helmets during: Cals, Warm Ups, Angle Form Tackling, Breaks and even many play reps, scheme implementations and fit and freeze reps. Our players are fresher, more alert and attentive than when I made them always have their helmets on. It is very difficult to teach anyone anything that is not alert.

Of course we have plenty of water breaks during our practices as well. Make sure to use these breaks as mini chalk talk sessions so as to not waste a minute of valuable practice time.

Altering your practice schedule to lessen the more difficult activities to cooler days may make sense. We have even cancelled practice when the temperature was 95 and the humidity was over 85%. We rescheduled that practice for an early Saturday morning to everyones relief.

Be careful with the heat when coaching youth football. There will always be more seasons, but your players have only one life.

For 150 free youth football practice tips: Football Practice

Copyright 2007 Cisar Management and http://winningyouthfootball.com republishing this article are parts of it without including this paragraph is copyright infringement.

Dave Cisar-

Dave has a passion for developing youth coaches so they can in turn develop teams that are competitive and well organized. He is a Nike "Coach of the Year" Designate and speaks nationwide at Coaches Clinics. His book Winning Youth Football a Step by Step Plan was endorsed by Tom Osborne and Dave Rimington.

With over 15 years of hands-on experience as a youth coach, Dave has developed a detailed systematic approach to developing youth players and teams. His personal teams to using this system to date have won 97% of their games in 5 Different Leagues. His web site is: Football Plays

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